When someone walks or drives by your store, the first thing they see is the exterior, especially the board. Before entering, they already form an opinion based on how your storefront looks.
If your store looks decent, with a sign that has your name and maybe a few visuals of what you offer, it can increase engagement.
Here’s why your storefront matters more today.
People Judge Within Seconds
It only takes 7 seconds for someone to form an impression of you and your business. Your storefront is the first thing they see. If it looks messy, they may assume your products and services are the same.
First impressions matter a lot. Just imagine yourself outdoors in a store. Would you go in if the store looks uninviting? No way.
This means a maintained storefront is an investment that increases your chances of drawing people in and getting them curious. Once they’re in, everything else becomes easier.
Signage is Your Silent Salesperson
Signage doesn’t mean you have to display your name only. It gives people directions and builds recognition even if someone doesn’t walk in the first time. Make sure your sign is easy to read, well-lit, and matches your overall aesthetic.
You can work with a professional sign shop to come up with banners that stand out and attract people. Just ensure that they understand your brand and audience. Bad signage can cause more trouble than good.
Reflects Your Brand Personality
Your storefront is a client ambassador of our brand. The look and feel of your entrance should reflect your identity and vision. If there are inconsistent or confusing signs, no one would come in thinking your services or products will be like what’s inside.
Studies show that 81% of consumers buy a product only from a brand they trust. This means if the shopper doesn’t approve of your brand identity, they won’t even step foot in your shop.
Encourages Social Sharing
What do you think would happen if you got one of the most creative banners for your store? It increases social sharing. People tend to like creativity and share it via snaps or Instagram stories. These aesthetics go a long way, especially for a generation that runs after creativity and aesthetic appeal.
Many people get influenced by what they see online as they’re scrolling through their phones all day long. Remember, if your storefront is “share-worthy,” more customers will come in, and it will reach more people even without any paid ads.
Impacts Night-Time Appeal
First impressions aren’t limited to daylight. Even at night, people roam around. This means you’ll need a sign that glows at night so even the people passing your store at night could see what you’re offering. You’d be surprised to know the number of people who go out at night for shopping and even for a stroll.
Make sure to choose lighting that highlights your sign and consider illuminating your window displays. A glowing and bright storefront feels warm and welcoming to the consumers.
